Most of our clients are trades and service businesses: window cleaners, removals and clearance firms, a windscreen fitter, a dent repair specialist. Their customers find them the same way, on a phone, searching for the job and the town. This is what we've learned about the websites that turn those searches into work.
Your customer is on a phone, in a hurry
Someone with a blocked gutter or a cracked windscreen isn't browsing. They search, look at the first few results, and call whoever looks trustworthy and easy to reach. So the site has to do a few things well, and fast:
- Show the phone number and a tap-to-call button at the top, without scrolling.
- Offer WhatsApp if that's how you work. Many trades prefer it, and customers like sending a photo of the job.
- Say where you work in plain words: the towns and villages you actually cover.
- Load quickly on mobile data. A slow site loses the customer to the next result.
JJA Clearance & Removals is built around exactly how its customers ask for a quote: call, text, or send a photo of what needs clearing. Ding King PDR takes enquiries by WhatsApp and email only, because that's how the owner works, so the web form was removed.
One page per job, named the way people search
If you do several jobs, give each one its own page, and call it what customers call it. For Ivan's Exterior Cleaning in Lowestoft we checked the search results and found that "gutter cleaning" there means clearing blocked gutters, so that's what his gutter cleaning page covers. The outside wash of gutters, soffits and fascias got its own page with its own name.
East Coast Windscreens has a page for every service, from repairs and replacements to ADAS calibration and campervan conversions, so each search lands on the page that answers it.
Proof: reviews, photos and a price
Customers want to know you turn up and do a good job. The strongest proof is the plainest:
- Your Google reviews, shown on the site. Ivan's site pulls them in live, with real reviews as a backup, never made-up testimonials.
- Photos of your own work. Before and after shots from real jobs beat any stock photo.
- A "from" price where you can give one. Ivan's gutter cleaning shows "from £60". It answers the first question and filters out time-wasters.
- Say you're insured, if you are.
Your Google Business Profile matters as much as the website
For searches like "window cleaner near me", Google shows the map results first, and those come from your Google Business Profile, not your website. Keep it complete and accurate: the right categories, every service you offer, real opening hours, photos, and a steady flow of reviews.
That's the work in our local SEO plan. For Ivan, top-10 coverage on Google Maps for "window cleaning" went from 35% to 96% of 49 points across Lowestoft in three weeks (28 September to 19 October 2026).
Track what brings in work
Once the site is live, measure it. East Coast Windscreens records, with the visitor's permission, which quote buttons, phone taps and WhatsApp messages turn into enquiries, so the owner can see which parts of the site bring in work.
What it costs
A one-page site, often enough for a sole trader, is £250. A two-page site is £300, and bigger sites with a page per job start from £400. There's a full breakdown, including the yearly costs, in how much a website costs in Suffolk.
We're based in Lowestoft and work with trades across Suffolk. See our Suffolk web design page for more of the businesses we've built for.